What is the reason why oppo which is popular in China became the first big brand mobile phone business to be eliminated by 5g
The key integrated IC is not easy to grasp. 5g blank trucker cap integrated IC is the most important part of 5g mobile phone design.
According to the data information of the State Intellectual Property Office, most of the tens of thousands of patent rights announced by oppo are still modeling design, and there is still no unified product development standardization for 5g integrated IC in China. It is even more difficult for the "layman" of oppo to make cores independently.
As of May 17, there were only 980 patent claims of 5g standardization in the world, accounting for 3.3% of the world, ranking ninth.
Although oppo CEO Chen Mingyong said: "in the next three years, we will pay 50 billion product R & D budget, and constantly pay attention to 5g / 6G, artificial intelligence technology, AR, Internet big data and other cutting-edge technologies. "
however, from the point of view of the baseball cap custom logo present time point, oppo has been catching up for a long time. On the other hand, the adjustment of oppo in the personnel department may have a broader impact. Liu lie and Liu Bo took over Shen Yiren. The former served as CMO in China and the latter served as president of China on April 9. Oppo said in the announcement that the adjustment will further strengthen the strategic positioning of China's sales market. The two major changes in the personnel department in April, both of which are closely related to China, show the strategic adjustment direction of oppo.
However, oppo's competitors have a good overall strength. The iPhone is firmly in the high-end sales market, and the price is reduced from time to time. Huawei does notThe advantages of famous brands or marketing channels are becoming more and more solid; Xiaomi mobile phone,cap hat manufacturer glory and vivo closely guard young consumers.
In short, China's sales market has been crowded for a long time. With the advent of the dividend period of 5g new technology application, commodities not only have a unique attraction, but also need to integrate technology. This is a new level of difficulty for oppo.
Special notice: the above contents (including pictures or videos) are uploaded and released by users of "Netease number" of we media platform. This platform only provides information storage service.
The key integrated IC is not easy to grasp. 5g blank trucker cap integrated IC is the most important part of 5g mobile phone design.
According to the data information of the State Intellectual Property Office, most of the tens of thousands of patent rights announced by oppo are still modeling design, and there is still no unified product development standardization for 5g integrated IC in China. It is even more difficult for the "layman" of oppo to make cores independently.
As of May 17, there were only 980 patent claims of 5g standardization in the world, accounting for 3.3% of the world, ranking ninth.
Although oppo CEO Chen Mingyong said: "in the next three years, we will pay 50 billion product R & D budget, and constantly pay attention to 5g / 6G, artificial intelligence technology, AR, Internet big data and other cutting-edge technologies. "
however, from the point of view of the baseball cap custom logo present time point, oppo has been catching up for a long time. On the other hand, the adjustment of oppo in the personnel department may have a broader impact. Liu lie and Liu Bo took over Shen Yiren. The former served as CMO in China and the latter served as president of China on April 9. Oppo said in the announcement that the adjustment will further strengthen the strategic positioning of China's sales market. The two major changes in the personnel department in April, both of which are closely related to China, show the strategic adjustment direction of oppo.
However, oppo's competitors have a good overall strength. The iPhone is firmly in the high-end sales market, and the price is reduced from time to time. Huawei does notThe advantages of famous brands or marketing channels are becoming more and more solid; Xiaomi mobile phone,cap hat manufacturer glory and vivo closely guard young consumers.
In short, China's sales market has been crowded for a long time. With the advent of the dividend period of 5g new technology application, commodities not only have a unique attraction, but also need to integrate technology. This is a new level of difficulty for oppo.
Special notice: the above contents (including pictures or videos) are uploaded and released by users of "Netease number" of we media platform. This platform only provides information storage service.
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